Due to multiple factors, expect to potentially pay more when booking in January. For low rates, June can be a great choice for travel to Lubbock. Flights to Lubbock from Columbia in June are about $259 on average during June, but can be found for as low as $95.
A simple way to save on the total cost of your ticket is to fly from Columbia to Lubbock in the morning. If you’re flexible enough to do this you can expect to save up to 40% on your trip compared to booking a flight at noon.