JetBlue is the budget carrier that has taken the game to the legacy airlines with an innovative premium experience (private suites – each Mint flight has four single-seat suites with doors that close) and a snazzy tie up with Birchbox, the “discovery commerce” company that sends you curated boxes of beauty and grooming products.
Currently, Mint is available on the most popular air route in the USA – New York JFK to Los Angeles – but JetBlue plans to add Mint service on its New York-San Francisco flights at the end of October.
What do you get?
The great thing about JetBlue’s Birchbox in-flight kit is that it bypasses the tooth brush + eye mask + shoe horn formula of other airlines.
In our sample kit – a sturdy cardboard box branded JetBlue and Birchbox, attractively designed with multiple fonts and a definition of “refreshmint” – there’s a green (mint…) drawstring pouch containing a sample of the Birchbox products of the season.
- A sachet of dry deodorant for clothes
- Hanz de Fuko sponge wax
- Hand Healer lotion
- LAB Series multi-action face wash
- Tube of Super Close Shave Formula
- Ursa Major ambidextrous face wipe
- Benefit mascara
- Hand cream with sea buckthorn by Supergoop
- Liz Earle Skin Repair Moisturizer
- Avines all-in-one milk multi-benefit beauty treatment
- Eye patch
Best bit of kit?
The ever-changing nature of Birchbox. This month it’s Liz Earle, next month who knows which high-end treatment will appear on your low-cost (ish) flight.
Four stars. High life.
Hipster travelers who like a bit of “discovery commerce”.