GuestLogix (Web site: www.guestlogix.com), a provider of on-board retail devices, has announced that it has partnered with the ticket agency Broadway Inbound to sell tickets for Broadway shows to people flying to the New York area.
The multi-year agreement is expected to begin later this summer, the Canadian National Post reported.
GuestLogix’s devices are used on American Airlines, Delta Air Lines, Germanwings and Alaska Airlines flights.
Tom Douramakos, Chief Executive of GuestLogix, told the newspaper: “North American airlines currently generate less than a dollar in on-board sales per passenger trip.
“However, with an average transaction price of over $200, selling Broadway tickets provides additional ancillary revenue streams and significantly increases revenue per passenger trip.”
A voucher will be given to those who buy their tickets on board, which then can be redeemed at the theater’s box office.
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