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Social and Mobile Airline Services

From apps to tweets to feeds

What’s the best way to ask an airline a question, voice a concern, or check in for your flight? For years, the only way was through long phone menus, visiting an airline office in person, or by sitting at your home computer. Nowadays, thanks to the ubiquity of smartphones and tablets, much of passengers’ dialogue with airlines is done through a variety of social media, mobile sites and apps, and other online-only communications, also known as e-services.

We’ve compiled a list of the most popular domestic and foreign airlines’ mobile sites, mobile apps, loyalty programs and special discounts below. Also included are links to their social media outlets: Facebook pages, Twitter feeds and YouTube channels.

But first, let’s point out a few notable airlines that are paving the social way:

Alaska Airlines – For a regional airline, Alaska does social media and e-services as well as the best of the biggest national carriers, including a recently redesigned mobile app that passengers can use to plan every aspect of their trip, down to seating assignments.

Delta Air Lines – Delta combines social media and e-services extremely well, making especially strong use of its YouTube channel.

JetBlue Airways – Even without a standalone mobile app, JetBlue really gets “it.” The discount airline interacts continuously with more than 1.6 million Twitter followers, answering customer requests in a near instant fashion.

Southwest Airlines – With the largest amount of YouTube videos (7 million and counting), 1.6 million Facebook likes and more than a million Twitter followers, Southwest stands out as a leader in online communication with its audience.

United Airlines – Since beginning to merge with Continental, United’s combined e-services presence is even more robust. With fully functional mobile sites, downloadable apps for each airline, a consolidated social media presence - under United’s brand and logo – the airline has potential to be the heaviest social hitter out there.

AirlineOnline/Mobile Check-inMobile SiteAppsTwitterFacebookLoyalty ProgramOnline Deals
Air CanadaYes/YesYesYes - iPhone, Blackberry@AirCanadaYesYesYes
Air FranceYes/YesYesYes - iPhone, Android, Blackberry@AirFranceUSYesYesYes
AirTran AirwaysYes/YesYesNo@AirTranYesYesYes
Alaska AirlinesYes/YesYesYes - iPhone, Android@AlaskaAirYesYesYes
Allegiant AirYes/NoNoNo@AllegiantTravelYesYesNo
American AirlinesYes/YesYesYes - iPhone, Android, & more@AmericanAirYesYesYes
British AirwaysYes/YesYesYes - iPhone, Android, & more@BritishAirwaysYesYesYes
Caribbean AirlinesYes/NoNoNo@AirCaribbeanYesYesYes
Cathay Pacific AirwaysYes/YesYesYes - iPhone, Android, Blackberry@CathayPacificUSYesYesYes
Delta Air LinesYes/YesYesYes - iPhone, Blackberry@DeltaYesYesYes
Frontier AirlinesYes/NoNoYes - iPhone, Android@FlyFrontierYesYesYes
Hawaiian AirlinesYes/NoNoNo@HawaiianAirYesYesYes
JetBlue AirwaysYes/YesYesYes - iPhone, Android@JetBlueYesYesNo
KLM Royal Dutch AirlinesYes/YesYesYes - iPhone, Android, Blackberry@KLMYesYesYes
LufthansaYes/YesYesYes - iPhone, Android, Blackberry@Lufthansa_USAYesYesYes
Qantas AirwaysYes/YesYesYes - iPhone, Windows Phone@QantasUSAYesYesYes
Southwest AirlinesYes/YesYesYes - iPhone, Android, Blackberry@SouthwestAirYesYesYes
Spirit AirlinesYes/NoNoNo@SpiritAirlinesYesYesYes
United AirlinesYes/YesYesYes - iPhone, Android@UnitedYesYesYes
US AirwaysYes/YesYesYes - iPhone@USAirwaysYesYesYes
Virgin AmericaYes/YesNoNo@VirginAmericaYesYesYes
Virgin AtlanticYes/YesYesYes - iPhone@VirginAtlanticYesYesYes
Melisse Hinkle
A New England native but explorer at heart, Melisse has lived in four U.S. cities, spent a summer in Hawaii, made her way through wine-producing regions in Australia and New Zealand, and traveled around Europe while studying abroad in London. She is the Content Manager for the U.S. and Canada at Cheapflights.