Boston & London, February 11, 2008: Cheapflights Ltd. ("Cheapflights"), the leading UK and North American internet media travel company, today announced that it has achieved record monthly traffic in the key month of January this year.
Cheapflights' global January traffic "Visits," comprising both UK and North American traffic reached an impressive all-time high of 8.4 million last month. Cheapflights' main sites' traffic numbers demonstrated excellent year-on-year growth. In the USA, www.cheapflights.com was 22% up at 3.5 million visits. Similarly, the UK site www.cheapflights.co.uk also continued to show significant growth and recorded its highest ever number of monthly visits at 4.7 million, up 19.5% on the previous January.
"Launched in 1996 at the commercial beginnings of the internet, Cheapflights is the longest established online flight prices search and comparison site on the web. As well as being profitable, the site still continues to demonstrate excellent annual traffic growth. We are very encouraged that, despite the current economic turmoil, January 2008 has continued to show a significant increase in year-on-year traffic," commented David Soskin, chief executive.
"We like to attribute our continued success to our providing consumers on both sides of the Atlantic with a user-friendly product allowing them rapidly to search and conclude terrific flight deals for their chosen destinations. At the same time, we are also giving our small as well as large-sized travel industry advertisers equal access to literally millions of would-be travellers intending to fly. It is a powerful proposition for both travellers and the travel industry," added Chris Cuddy, group managing director.
About Cheapflights
Cheapflights Ltd.: www.cheapflights.co.uk was launched in 1996 and pioneered the concept of online flight price search and comparison. It was the first UK dotcom to introduce pay-per-click in 2000, which helped to transform online advertising. Cheapflights publish flight deals from airlines, budget airlines, online travel agents and the long tail of other specialist flight deal providers. Cheapflights therefore provide consumers with rapid, easy to use comparisons of hundreds of flight deals from the broadest online selection of travel operators. The site is valued by travel industry advertisers as a neutral, high-traffic source of quality high-conversion consumer leads. It launched its US site www.cheapflights.com in May 2003, which has rapidly grown and which now provides half of Cheapflights' millions monthly visits by consumers. Its Canadian site www.cheapflights.ca which was soft launched in April 2007, is already enjoying traffic of over 150,000 monthly visits. Cheapflights' status as an independent online travel price search and comparison and travel news site makes it a natural starting point for finding travel deals and up-to-date travel industry information on both sides of the Atlantic. Historically Cheapflights has reported the most conservative "Unique User" figure, otherwise known as "Visitors", to measure traffic, but is now adopting the more generally used industry measurement standard of "Visits".
